Do you need a colour printer or a mono printer? It’s such a fundamental question that the answer may seem obvious but there are some important things to consider when you’re looking for a printer.
The benefits of colour printing are well documented but it’s worth talking about the impact of using colour in your printed materials. We could quote plenty of stats at you but we’ll just give you the highlights.
- Customers are 80% more likely to read material which is printed in colour.
- The use of colour can increase brand recognition by up to 80%
- Colour is up to 85% more effective at selling products than mono
The figures don’t lie – if you’re producing material that will be seen by customers, or needs to make an impact, it has to be colour. This applies to marketing and advertising material, or to important internal communications, such as a presentation to the board.
Even invoices can benefit from a splash of colour, as customers can locate information 70% faster when it’s highlighted in colour. If your customer can easily see what they owe, they’re more likely to pay up.
Of course, there are still instances where mono printing is perfectly acceptable, even desirable. Low-priority internal communications, such as memos, can be printed in black and white, as can e-mails (if you really have to print them). Similarly, if you need to keep an archive copy of a printed document, say for compliance purposes, it doesn’t necessarily have to be in colour.
There are other benefits to buying a mono printer over a colour one. Mono printers are cheaper to buy and run than colour printers so, for the same money, you can get a faster, higher spec machine with a lower cost per page. Mono printers are also smaller and lighter than comparable colour printers; an important consideration where space is limited.
Any external communication and anything which includes your company logo should be printed in colour. Mono is fine for many internal documents, especially if you want to keep costs down. Remember, though, that a splash of colour can make all the difference between your message being read and ignored.
by Anthony Morgan