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Printware Benefits from Danwood Deal with Xerox

From the Printware Blog on Wednesday 8th July 2009 in News

Printware's parent company, Danwood, has signed a major new contract with Xerox which will enable it to sell and service Xerox's complete range of office and production products. Since Danwood's acquisition of Printware, both companies have benefited enormously from each other's strengths and unique position within the marketplace. Printware is the UK's largest independent supplier of office printing solutions and Xerox's largest independent European reseller, while Danwood is Europe's largest provider of document and imaging solutions. The new deal moves Printware's long standing and extremely productive relationship with Xerox to another level.

Danwood is the first company in the world to be allowed to service Xerox's complete portfolio of products, following a review by Xerox of their service provision. This means that, from October, Printware will have access to over 300 Xerox-trained and certified engineers, able to offer support on any Xerox printer, copier or multi-function device. Until now, this level of service has only been available direct from Xerox and none of Xerox's other UK concessionaires are able to offer this.

Printware sets itself apart from the competition by offering a complete solution to customers' needs and the Danwood / Xerox deal reinforces this. Customers looking for anything from a single inkjet cartridge to a fully managed printer fleet solution can find expert advice and guidance here at Printware.

The announcement from Danwood can be read here in full:

As the Danwood Group looks to maintain and enhance its position as Europe’s largest and leading independent, multi-vendor provider of document and imaging solutions, we are constantly reviewing and refining our technology partners, vendor platforms and offerings to ensure that our customers are offered the very best solutions and that our sales and service staff have the tools to continue to deliver the outstanding results and excellence we have all come to accept and appreciate.

In line with the above and in keeping with our "best in class" approach we are pleased and proud to announce to you today our latest and perhaps most important strategic relationship development.

After many months of negotiation The Danwood Group has signed contracts with Xerox UK to allow it to sell and more importantly service the complete portfolio of Xerox's Office and Production products, into commercial, corporate and public sector customers commencing 1st October 2009.

Most of you will be aware that for many years Xerox has regarded service on its products as its "Holy Grail" and none of Xerox UK's current 46 concessionaires have this ability. It has been the sole preserve of Xerox's direct operations, for Danwood being able to offer service for the product we supply is essential to fit in with our business model. It is only now that Xerox have reviewed their position on service, that the time is right for both organisations to progress with this exciting development. Danwood is the first in the world to be offered this package.

The Xerox portfolio ranges from the smallest of desk top printers, right through to the impressive IGen4 press, with dozens of products in between. Their technology platforms are also uniquely diverse with laser, LED and their patented solid wax technology all offering customers a range of options, whatever the document requirement.

Over the next few months Danwood's service organisation will begin the knowledge and skills transfer to enable our sales force to sell the Xerox range with the same degree of comfort and skill as it does our existing brands. Whilst this takes place we will also provide all the relevant sales collateral, knowledge and hands on experience our sales teams will need to make this new offering one of our most successful in our 37 year history.

We look forward to sharing more on these developments with you over the coming weeks as we prepare our business to effectively capitalise on this significant deal.

Graham Reeve

Managing Director for Business Development and Strategy

You can also read the related article on Xerox's wesbite by clicking here.

by Anthony Morgan

Posted in News

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