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Printware Hunts New Vertical Markets with DASCOM GB

From the Printware Blog on Friday 22nd October 2010 in News

Press Release 22/10/10

Printware joins DASCOM GB’s Activ8 reseller programme to offer complete stable of Tally and TallyDASCOM printers

DASCOM-GB, developer, manufacturer and provider of enterprise printing solutions, today announced a new partnership with Printware. The deal sees Printware join DASCOM-GB’s Activ8 reseller programme, offering Tally and TallyDASCOM printers and consumables with a complete service package.

“Printware has got a new and compelling offering: we’re really excited to expand our product portfolio into big new vertical markets,” explained Printware’s Managing Director, Cameron Mitchell. “Tally and TallyDASCOM line and serial dot matrix printers allow us to target demand for mission critical industrial printing for the first time. DASCOM GB’s product line-up and support gives us a focus on industrial line and serial printing that other partnerships just can’t match.”

Printware pursues 1,000 sales leads every day with a business model based on an online and telesales operation. However, this aggressive move into the industrial line and serial dot matrix printing markets represents a new focus for the business - one that is already proving lucrative.  As a result, Mitchell says he is “very happy” with the new relationship that is already winning sales teams regular points under DASCOM GB’s Activ8 reseller programme. Customers are, he says, “crying out for these devices.” 

“Tally’s back – and our objective is to be the number one reseller of DASCOM GB’s industrial printers,” Mitchell concluded. “We’re already hitting home with aggressive online marketing of Tally and TallyDASCOM printers and consumables. It’s a great value proposition for customers too: these are robust, mission critical machines that last for years - and we’re in a unique position to pass on a really competitive deal to customers.&rdquo

About Printware

Established in 1989, Printware is the UK's largest independent laser printer reseller, offering you the very best products and services in the business. We work closely with renowned manufacturers in order to provide you with all the support, service and supplies you need to keep your business printing. www.printware.co.uk

About DASCOM

Located in Ulm (Germany) DASCOM Europe GmbH is the European headquarters of the company, and was founded in May 2009. We manufacture and market the strongest range of dot matrix, passbook, flatbed, mobile and thermal printers under both the 'Tally' and 'TallyDASCOM' brand names. We also distribute and support TallyGenicom line printer and laser products.

As a subsidiary of DASCOM Europe, the UK office based in Basingstoke supports sales operations for the UK, Ireland, Scandinavia, Benelux, Middle East and Africa regions.

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