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Printware Partner with Rainforest Protection Charity Cool Earth

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Printware is partnering with the charity Cool Earth to help protect rainforests throughout the world.

Save a tree when buying any printer from us

Printware is pleased to announce a new partnership with Cool Earth, a UK-based charity dedicated to preserving rainforests throughout the world. This environmentally-friendly collaboration will see the UK’s largest independent reseller contribute £1 each time a printer is sold from July 1st.

Keeping rainforests standing is the first step in the fight against climate change

By protecting areas of rainforest that are in immediate threat of deforestation, Cool Earth is helping to preserve habitats and cultures, as well as tackling rising CO2 levels. As a printer reseller, Printware is dedicated to finding ways to reduce our own environmental impact. This includes offering a wide range of recycled paper and offering discounts on reusable printer cartridges.

However, thanks to this new partnership with Cool Earth, we will be doing more than ever before to help the environment. Printware will be hoping to save hundreds of acres of endangered rainforest, contributing to the thousands of acres already protected by Cool Earth. The projects we will be sponsoring are particularly important because they save existing, flourishing habitats, rather than creating new ones through tree planting projects.

Matthew Owen, Director, Cool Earth: "Printware are attaching the sponsorship of an endangered Amazon tree to the sale of each of their printers, helping to minimise their environmental impact and making a positive contribution to indigenous communities living in the Peruvian rainforest."

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Save an acre of endangered rainforest and keep 260 tonnes of climate warming CO2 where it belongs

Discussing the new partnership and why Cool Earth was chosen, Cameron Mitchell, Managing Director at Printware, said "We're extremely pleased to be an official partner of such a fantastic and worthy charity. As a seller of printers, paper and other associated accessories, we wanted to find a way to reduce the company's carbon footprint and contribute more to charitable causes. Whilst tree planting schemes are a great way to offset emissions, we felt that it was far more important to preserve those established rainforests that have been helping the environment for hundreds of years."

"Cool Earth does an excellent job saving endangered rainforests, which in turn protects habitats and ecosystems as well as providing effective removal of CO2 from the atmosphere. As such, they were an obvious choice. Hopefully we can play our part and enable them to save many thousands of acres of forest that would otherwise be decimated."

"By donating £1 for every printer sold, Printware hope to make a significant contribution to Cool Earth and their ongoing projects" Mr Mitchell continued. "Hopefully we can also help to raise the profile of the charity amongst our customers, encouraging further donations and protecting even more of the world's rainforests."

From July 1st until December 31st, Printware will provide a £1 donation on behalf of all customers purchasing a printer.

Make a real difference

" The idea behind Cool Earth is that if we can help pay to conserve an acre then we can make a real difference. Perhaps the biggest difference we will make in our whole lives."
Sir David Attenborough

" There's only so much an individual can do to halt climate change. But if you support Cool Earth, you'll do at least ten times more to save the world. Join Cool Earth."
Ricky Gervais

About Cool Earth

Cool Earth is a registered charity dedicated to the protection of endangered rainforests. Since being founded in 2007, it has helped to save almost 200,000 acres of forest across the world. Current projects can be found in Peru, Ecuador and Brazil, with the charity assisting indigenous people, plant and animal life as well as preserving the trees that are so vital in reducing CO2 levels.

To find out more about the Cool Earth charity visit www.coolearth.org


Ashaninka Rainforest

Click on the map images below to view the live map of the protected area.

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